simple tricks that can be used to optimize your pay per click advertising

While it is important to get your pay per click
(PPC) ad seen and even more important to get
visitors to click on your ad, those aims pale in
comparison with your conversion rate. There are
simple tricks that can be used to optimize your pay per click advertising efforts, but they are
tricks that are often overlooked.
Running a PPC campaign can be an overwhelming
task. There are so many things to do, that the
details are often overlooked until it is too late.
Here are a few tricks to help increase your
conversion rate and optimize your pay per click
advertising efforts.
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1. Make Getting Conversions Easy
If you make your visitors take a multitude of steps
in order to make a purchase, then it is more likely
that your customers will get discouraged. While
this may not be a problem if you are using pay
per click advertising for list-building purposes, it
is often a killer in regards to making a sale.
One of the easiest ways to increase your
conversion rate (even when list-building) is to
only collect the information that is absolutely
necessary. Studies have shown that the best
converting pages require customers to only enter
an email address.
While it is nice to get someone’s name, address,
phone number, etc., it really isn’t critical
information to have. If it is necessary, consider
obtaining this information after you have already
secured their email address.
2. Focus Your Landing Page
Once you decide what the goal of your landing
page is, make sure that you do not distract
viewers from it. Many people choose to simply
use a page from their Web site as their landing
page. Unfortunately, these pages often contain a
jumble of additional ads, unrelated content and
links to other Web pages. All of these things can
either distract or overwhelm visitors, both of
which lead to the customer leaving. It is essential
to keep your landing pages as simple and
succinct as possible to optimize your pay per
click advertising efforts.
3. Include Critical Information in Your Ad Copy
Everyone knows that pay per click advertising is
advantageous because it can drive highly targeted
traffic to your landing page.
However, many people that are not part of your
target audience may still click on your ad. This is
because your ad copy does not include the right
information.
For example, if you are selling a product that is
similar or the same as your competitors, then the
price is important to include in your ad copy .
Many customers base their purchasing decision
on price, and if your product is out of their price
range, there is no reason for them to click on
your ad. By including the price in your ad, you can
automatically filter out people who would not
purchase your product anyways.
Pay per click advertising can be one of the most
profitable and lucrative online advertising
methods available. However, if steps are not
taken to optimize every step of the sales process,
money and opportunities will be lost and
expenses will climb.
The more you can do to ensure that you target is
highly optimized and that your landing page has
the ability to create a maximum conversion rate,
the more successful your pay per click advertising
ventures will be.